Hyderabad
Melting Stone Ice Cream Concepts | Visual Branding Showcase
Melting Stone Ice Cream Concepts, a popular dessert and beverage spot previously located on the 2nd Floor of SMP Towers, Charminar.
At Graphika Productions, we take pride in capturing the essence of unique business concepts through cinematic storytelling. One of our creative highlights was the TVC for Melting Stone Ice Cream Concepts, a popular dessert and beverage spot previously located on the 2nd Floor of SMP Towers, Charminar.
Melting Stone Ice Cream Concepts
was known for its innovative ice cream concepts and vibrant beverages. Our goal for this TVC was to make the audience “crave” the experience.
- Cinematography: High-speed close-ups of melting textures and vibrant colors.
- Mood: Fun, energetic, and family-oriented, reflecting the hustle of the Gulzar House area.
- Branding: Establishing Melting Stone as the go-to dessert spot inside the prestigious SMP Tower mall.
Our team managed the entire process:
- Product Styling: Making sure every scoop looked perfect under studio lights.
- Editing: Snappy transitions to match the fast-paced energy of Hyderabad’s youth.
- Sound Design: A refreshing and cool background score to complement the “Ice Cream” vibe.
Note: This location is now permanently closed, but this project remains a hallmark of Graphika Productions’ high-end commercial work.
Hyderabad
Live Webcasting Service In Hyderabad | Youtube Streaming | Broadcast HD Stream | Weddings | Events | Live Streaming Service
Webcasting in all Devices Live Everywhere.
We help you Live Webcast your Event with ease & help your Brand reach out to your Audience.
Do you want to show your presentation to others not in the same room or record for posterity? Then Graphika has the solution for business presentations, council meetings and other services.
- Corporate Event Live Broadcasting
- Educational Event Live Broadcasting
- Personal Event Live Broadcasting
- Anniversary Event Live Broadcasting
- Wedding Live Broadcasting
- Birthday Live Broadcasting
- Religious Event Live Broadcasting
At Graphika Productions, we specialize in bringing architectural visions to life. One of our most prestigious commercial projects is the Television Commercial (TVC) for SMP Towers Shopping Mall, located in the heart of Hyderabad at Gulzar House, Charminar.
About SMP Towers Shopping Mall
SMP Towers is a complete shopping, fun, and food destination. Built on the historic site of Old Krishna Talkies, it offers a modern shopping experience while staying rooted in the vibrant culture of the Charminar area.
The Power of the Kakaji Brand
The marketing of SMP Towers is backed by the Kakaji Group, a household name in Hyderabad. Known for their excellence in diverse sectors, the group’s legacy includes:
- Kakaji Builders & Developers: Pioneers in residential construction and premium plots since 1989.
- Kakaji Wedding Mall: A premier destination for bespoke bridal couture and ethnic wear near Charminar.
Having such a strong brand identity meant our TVC had to reflect the same level of trust and quality that the people of Hyderabad associate with the Kakaji name.
Our Production Workflow
For this project, Graphika Productions handled the end-to-end creative process:
- Scripting: Crafting a message that appeals to both shoppers and families.
- Cinematography: Capturing the scale and variety of the mall.
- Voice Over & Sound: High-quality audio to ensure the ad resonates on local TV channels.
- Editing: Fast-paced, engaging visuals designed for maximum impact.
Hyderabad
Mataam Al Balad Arabian Restaurant | Cinematic TVC by Graphika Productions
Graphika Productions was commissioned to create the official commercial for Mataam Al Balad, a well-known Mandi destination in Mallepally, Nampally.
Authentic Arabian cuisine requires a visual style that matches its rich flavors. Graphika Productions was commissioned to create the official commercial for Mataam Al Balad, a well-known Mandi destination in Mallepally, Nampally. Our goal was to capture the “Casual and Refined” atmosphere while making the traditional Arabian Mandi the star of the show.
Mataam Al Balad
Located above Al Safa Diary near Hadi Hospital, Mataam Al Balad had a unique cozy ambiance. To translate this into a TVC, we focused on:
- The Lighting: Warm, inviting tones to reflect the traditional Arabian dining experience.
- The “Mandi” Hero Shot: We used macro cinematography to highlight the texture of the rice and the tenderness of the meat.
- Location Branding: Strategically featuring the Nampally landmark to help local customers find the restaurant easily.
Our Full-Service Execution
- Scripting: Crafting a narrative that emphasized “Authentic Flavors” and “Family Ambiance.”
- Production: Full on-site shoot with professional lighting and stabilization.
- Post-Production: High-end color grading and a customized Arabic-themed background score.
- Voiceover: A deep, professional voiceover to add authority and appeal to the commercial.
Note: While this specific establishment has since evolved into Qureshiya Mandi Restaurant, this TVC remains a benchmark for our expertise in the hospitality and food production sector in Hyderabad.
